A Study on Digital Marketing and its Impact.
Digital advertising is a major topic in the marketing literature and, with respect to consumer behavior, considers how consumers respond to various aspects of digital ads. A.
For our research, we thoroughly investigated textbooks, e-books, and online literature. The main keywords we used in our research are current trends in marketing, scope, and challenges in digital marketing, online marketing, digital advertising and marketing, digital marketing in the Belgium, and role of content in online marketing, etc.
Our search for relevant literature focuses on four marketing journals: International Journal of Research in Marketing, Marketing Science, Journal of Marketing Research, and Journal of Marketing, focusing on articles published between 2000 to 2016.We started at Web of Science and searched for articles with the keywords “digital” or “online” as either the research topic or part of the.
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The most downloaded articles from International Journal of Research in Marketing in the last 90 days. The impact of digital transformation on the retailing value chain - Open access September 2019.
Digital marketing refers to the process of advertising goods and services using digital technologies. It can be the use of display advertisements, mobile phones, internet, or any other type of digital channel. The research paper on digital marketing has brought a lot of changes in the business field.
Thirty papers considered for literature review to gain knowledge about digital marketing, from that 10 papers eliminated from consideration due to insufficient information for the concern study.Elisabeta loanals et al., (2014) studied the impact of social.